During our school trip to the IFA 2025 in Berlin, we experienced a dynamic and global showcase of the latest in consumer electronics and digital innovation.
With 220.000 visitors and around 1900 exhibitors from 49 different countries occupying the entirety of the Messegelände Berlin (Berlin showgrounds), the IFA is one of the biggest tech fairs in the world.
Each company presented their products with unique and creative marketing strategies, focusing heavily on interactive booth designs, games, and giveaways that attracted visitors – often in exchange for personal data.
A strong presence of Chinese companies stood out, many offering their products for sale at discounted prices. Beyond the exhibitions, the event served as a hub for international networking, connecting businesses and visitors from around the world.
One of the key highlights was the presentation of cutting-edge innovations in artificial intelligence, giving us an exciting look into the future of tech.
